behind the branding///Logo Inspo

Originally, I left my charming island home, Maui to follow my creativity and hone in on my design skills. At 19, I left immediately after high school and applied to FIDM, the Fashion Institute of Design and Merchandising in San Francisco. I pursued a degree in fashion design and quickly discovered my love for graphic design. I fell in love with all things typography. Typography is the key element in a designer’s skill set. It’s the art and technique of arranging type, including type design, lettering, and calligraphy. Typographic hierarchy is so essential; it shows the reader which information to focus on—which is most important and which is simply supporting the main points.

I was fascinated how powerful a design could be portrayed through the style and appearance of letters. I became skilled at Adobe Indesign and the rest is history. From then on, I found myself looking at the world through a new lens. Typography is all around us.

A Logo Represents Your Core Values & Mission

A business logo is probably the most critical tool in your product promotion arsenal. It’s not just a random mark. It provides your small business with an identity that represents your core values and your mission. My goal was to communicate the quality of my brand, create something memorable, and essentially form the foundation of the Courage Collab identity. The logo is essentially a seal of courage.

Courage Collab’s Seal of Courage

 The circle represents the safe container and confidentiality that you can always rely on in our sessions. It also represents a sense of wholesomeness. Throughout our work together, we will find your purpose and self-awareness to reach the best version of yourself. Success is a holistic approach and that’s what I’m trying to portray through the seal of the logo.

 The two C’s in the center of the seal, represent a technique in coaching called reflection. Essentially, I am just reflecting your energy and reframing your thoughts and beliefs. Along with powerful questioning and support, I guide you towards tapping into your own power while finding all the answers that lie within you. You already have an awesomeness in you and it is my job to help you find it!

Let me know your thoughts. Please share your feedback on the logo in the comments.